Launched on 7 April 2015, compareFIRST is a joint effort by the Consumers Association of Singapore (CASE), the Monetary Authority of Singapore (MAS), the Life Insurance Association Singapore (LIA) and MoneySENSE to enable consumers to more easily compare and find life insurance products most suited to their financial objectives. compareFIRST is one of the key initiatives under the Financial Advisory Industry Review (FAIR) which was aimed at raising the standards and professionalism of the financial advisory industry and enhancing efficiency of the distribution in life insurance and investment products in Singapore.
Through compareFIRST, you will find information on life insurance products that are offered by all life insurers catering to the retail market in Singapore. You can compare Direct Purchase Insurance products (DPIs), term life insurance, whole life insurance and endowment policies. You can also obtain general product information on investment-linked policies.
compareFIRST is a purely informational portal that does not promote or distribute life insurance products. You will need to approach the life insurers or their financial advisory representatives to purchase the product that you are interested in. As buying life insurance is a long-term commitment, you should speak to a financial advisory representative for advice if you are unsure about your insurance needs. You can find out more about who you can seek financial advice from in the link below: https://www.moneysense.gov.sg/articles/2018/11/financial-advice-who-you-could-be-dealing-with